#ANCHORMAN THAT ESCALATED QUICKLY GIF SERIES#

In addition to a string of surprise guest appearances on television, Ron Burgundy's name even made it the front page of Reddit with a photograph of Will Ferrell, dressed as his fictional character and holding a box of donuts and a malt liquor beverage, ostensibly taken by an onlooker in Milford, Connecticut. In late November, Will Ferrell set off on a press tour across the country as Ron Burgundy, starting with co-hosting an evening news program on North Dakota's KX News, interviewing Peyton Manning for ESPN's SportsCenter and announcing the Olympics curling trials for the Sports Network in Canada.

In addition, a number of other promotional games were released around the same time, including an iPhone app game titled Scotchy Scotch Toss and a Dodge-branded mini-game called Hands on Ron Burgundy.

#ANCHORMAN THAT ESCALATED QUICKLY GIF SERIES#

In early October, Dodge began airing a series of more than 70 spot commercials for its Durango SUV starring Will Ferrell as Ron Burgundy, many of which have garnered hundreds of thousands of views on YouTube. In the following months, the promotional account continued to bring the latest updates in casting and production, as well as a series of YouTube teasers which were simultaneously released via Funny or Die, leading up to the unveiling of the official trailer on June 18th (shown below): That same day, the official Twitter account of Ron Burgundy was launched. Then on March 28th, 2012, Ferrell appeared on the late night talk show Conan in character as Ron Burgundy, during which he announced the commencement of a sequel to Anchorman (shown below). On April 30th, 2011, Ferrell told journalists that Paramount Pictures refused to take on the sequel. Paramount basically passed on Anchorman 2. On April 29th, 2010, McKay tweeted that Paramount had passed on producing Anchorman 2. On July 23rd, 2008, director Adam McKay announced that he and Ferrell had begun working on a sequel to Anchorman. The phrase can also be used as the title of a list of memes or pictures, such as in The Huffington Post’s “Well, That Escalated Quickly: 15 Things That Went From Zero to WTF (Photos).On July 9th, 2004, the film Anchorman: The Legend of Ron Burgundy was released in theaters, which centers around the protagonist Ron Burgundy and his relationships with his news team and his love interest Veronica Corningstone (played by Christina Applegate). As standalone text, that escalated quickly can often be found as a title of an article that details a situation that quickly got out of hand.” For example, in January 2017 The Portland Mercury published an article titled “Well, That Escalated Quickly: How A Portland Cop’s Brief Misconduct Quietly Became a War Over Police Accountability.” People use it as a standalone text phrase in the same context of the image, with the understanding that the reader will get the reference. Still, that escalated quickly is also used outside the context of memes and GIFs. This macro is usually placed next to an outrageous text chain or a ridiculous set of images that feature a situation escalating suddenly.

The typical usage deviates from the original quote in that it’s “Well, that escalated quickly” instead of “Boy, that escalated quickly.” The most popular version of the meme is a picture of Ron Burgundy from the scene the quote is taken from, with the not-so-faithful quote overlaid on top. The phrase often appears in memes and GIFs.

Anchorman that escalated quickly gif